In terms of expected career paths for students in The Sales Centre, I’m in the minority. I don’t have my heart set on working for a corporate partner. The business world will not be my domain. Heck, I don’t even want to be a salesman.
No, I want to be a sportswriter. I want to go to games, talk to athletes and discover stories that would otherwise go unnoticed. When I go home for winter break, I’m going to make money by doing just that, freelancing for a local paper.
The question is, ‘How can I take what I’ve learned in The Sales Centre and put it to use with regards to sports journalism?’
People say sales comes in handy with every profession, and it’s true. You have to sell your ideas, sell your opinions, sell yourself.
If I have an idea for a story, I have to pitch it to my editor. Without a doubt, that is a legitimate sales pitch. Why should he or she let me write about the matter at hand? From what angles will I explore the subject? Of what interest is this to our readers?
I have to be able to answer all of these questions and more. If I can’t argue for why my story matters, then it doesn’t. And if it’s something I sincerely care about–which it probably is–then that’s no good.
Luckily, though, I’ve picked up a skill or two through my involvement in The Sales Centre. When it comes time to convince my editor why I should be allowed to pursue this or explore that, I’ll be ready. And I’ll know exactly who to thank for that.